About a decade ago, a statement by a medical doctor in the United States made overnight headlines. He was a popular television personality too. When he learned about the presence of arsenic in commercially available apple juice, he warned the public through his television show that they were better off squeezing their own juice rather than buying the readymade. The truth, however, is that the juice inherits arsenic from fresh apples. This is because apples naturally contain trace amounts of arsenic mainly absorbed from soils but in levels not harmful to us. But the doctor had forgotten to do his homework before reacting frantically. What’s interesting to witness was the reaction from scientists, government officials and media outlets who acted swiftly to neutralize his false claims. The damage was contained by sharing the science based truth with the public quickly and efficiently.
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